Artist - Ruth E. Newton

Get My Signal I Love You.

7 3/4" x 3 3/4"
dated 1923
Mechanical Flat
marked: Made in U. S. A.

Campbell Art Co, Elizabeth NJ

Designed by Ruth E. Newton and Elizabeth Manley

Slightly Different Version below

I'm Wig-Wagging "I Love You" to my Valentine.

6" x 4 3/4"
circa 1920s, 1930s
Mechanical Flat
marked: Made in U. S. Am.

Ruth Eleanor Newton was born in 1884 in Erie, Pennsylvania to Lynn and Agnes Elliot Newton. Her father Lynn was a factory clerk and the family included brother Gilbert and sister Agnes Belle Newton. She studied art in Philadelphia where she won an illustration contest in 1906 which lead to her first published images (The Old Schloss, written by Margaret L. Corlies). She worked in Boston, then eventually moved on to New York City where she kept a studio in the Greenwich Village area for the next 38 years.

Oh look who's in my heart! My Valentine

3 1/4" x 6"
circa 1930s/1940s
mechanical
made in USA
by Ruth E. Newton

In the 1940s Newton added designing dolls to her artistic endeavours. Her most well known doll was Amosandra created in 1949 for the Sun Rubber Company as a tie-in for The Amos and Andy Show. She designed many other dolls for Sun, giving fans the opportunity to amass quite large, impressive collections without a repeated doll. She also did drawings for famed doll creator Bernard Lipfert to then sculpt into dolls, according to Lipfert's granddaughter. 

To My Valentine.

2 5/8" x 3 1/2"
circa 1920s, 1930s
Mechanical Flat
marked: Made in U. S. Am.

While her book illustrations for companies like Whitman sometimes featured her signature by her images, her valentines are usually unmarked. The exception is her work for Campbell Art Co. Many (most? all?) of her works for this company are marked as being her's (along with Elizabeth Manley), but it would be an assumption to think they all are necessarily so marked. I can find no other references to an artist named Elizabeth Manley other than mentions of her in conjunction with Newton (including no biographical information at all). Some Rust Craft cards were also sometimes marked as "designed by Newton-Manley." Rust Craft purchased Campbell Art Co in 1924. I'm unsure if they kept up the Campbell brand for any length of time after the acquisition or if this means that all cards marked with the Campbell Art Co name date to 1924 and prior.

My Heart is Beating for You My Valentine

3 1/4" x 6"
circa 1920s, 1930s
Mechanical Flat
marked: Made in U.S.Am.
By Ruth E Newton

Newton also collaborated with Mabel Horn (aka Mabel Horn Newston) and Betty Carter. Like Manley, it appears to be very difficult to find any information on these two artists.

 For My Sweetheart

3 3/4" x 7 3/4"
circa 1920s
mechanical

made in USA
by Ruth E. Newton and Elizabeth Manley

for Campbell Art Co

The rosy-cheeked children Newton renders can tend to look a little like those of Charles Twelvetrees or perhaps Mabel Lucie Attwell. However, the characteristic curling, tousled hair and preponderance of gingers gives them her own distinctive flair. Characters that appear in her book illustrations can reappear looking much the same on valentine cards. Studying the books she illustrated can help one to learn to identify her unsigned work. There are quite a few examples to peruse as Newton was very prolific.

Among her books for Whitman was a 1935 book titled Valentines to Cut Out and Make Up. This one is of course of special interest to valentine collectors. It is a difficult task to chase down an intact copy of it.

Here's the best news right on time I want you for my Valentine

5 1/4" x 3"
circa 1930s/1940s
mechanical
by Ruth E. Newton

She retired and returned to Erie in 1968 but sadly didn't get to enjoy that retirement for long. In 1969 she suffered a bad fall that left her requiring assistance so she lived out the rest of her life in a nursing home. She passed away in 1972.

'X' is the sign that 'eye' want U-2-B my Valentine - I Luv U

5 1/4" x 3"
made in USA
Standing Fold-Out
by Ruth E. Newton

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Companies Ruth Newton is know to have worked for: 

• Campbell Art Co
• Whitman Publishing
• Rust Craft 
• Ivory Soap
• Sun Rubber Co

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Sources:

The Romance of Greeting Cards (1956 revised edition) by Ernest Dudley Chase

Excerpts of emails and conversations with Linda Lipfert White by Catskill Dolls
Erie Art Museum, Nicholas Gallery, Ruth Newton